Amena Kahn is featured in a new L’Oreal hair campaign, promoting Elvive, a product that refreshes damaged hair. But, you say, she’s wearing a hijab… you can’t see her hair. Well, says Amena: “Whether or not your hair is on display doesn’t affect how much you care about it”. Although as a muslim woman, Amena does not wear her hair uncovered in public, she spends private time with family and friends without a scarf. Makes perfect sense.